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Social Media Marketing Core Foundations
Introduction to Social Media
The Social Media Scene (8:33)
The Evolution of Social Media (8:56)
The Social Media and Content Marketing Marriage (8:59)
Reputation Management and Conversation Monitoring (9:20)
Social Media Customer Engagement (6:10)
Planning Your Social Media Strategy
Social Media's impact on Business Goals (10:59)
Social Media Marketing Integration to Strategy (3:38)
How to Define Your Target Audience (3:20)
Types of Content to Post, and When (4:19)
Lead Generation / Demand Generation (15:37)
Social Media and Customer Service (6:25)
Crisis Management (4:14)
Social Media Event Support (8:22)
Understanding Social Channels
How Social Media Works for Marketing (5:30)
How Social Media Services Function as Marketing Platforms (8:22)
How to Post Strategically (8:50)
Image Sharing Sites (8:43)
Video Sharing Sites (11:23)
Microblogging Platforms (4:27)
Other Types of Important Sites (9:54)
Measuring and Reporting
Understanding the 8 Main Social Media KPIs (10:24)
Explore Social Analytics Tools (12:49)
Social Advertising
Social Advertising Key Factors (8:56)
Creating Facebook Ads (7:04)
Social Media Management Tools
Lesson 1 (11:29)
Lesson 2 (10:51)
Lesson 3 (5:03)
The Social Media Scene
The Social Media Scene.pdf
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The Social Media Scene.pdf
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